I found this fascinating tale of one courageous beer vendor, who, like Scott at the antarctic, faced insuperable odds during that coldest of games. I would like to add that he performs one of the most respected jobs in our state. Associated Press
Allan Hale, better known as "Hey, beer man," is set to retire Sunday -- maybe -- after 45 years on the job.
He trudges up and down his 35 steps in Lambeau Field for nearly five hours every game day, flashing a sly grin as fans cheer him. “When I get to the top, they say, 'Al, you made it!' and I make the sign of the cross and say, 'With His help!' Then they all laugh,” the 70-year-old grandfather said. “They're all asking me, 'How much longer, Al?' I intend to ask people Saturday if I should come back.”
The native of nearby Manitowoc, Wis., has spent 45 years as a beer vendor at Lambeau Field, and he isn't sure what he would do if he decides to retire after Saturday's playoff game between the Packers and the Seattle Seahawks.
Like Brett Favre, though, he won't give up without a large helping of suspense.
Hale works the section behind the visitors' bench at the 50-yard line, 117 and 119, about 30 rows up and says it's the same section that he started working in 1963, when Vince Lombardi was in the midst of bringing five NFL championships to Green Bay.
“I've never been out of that section all those years. I've had the grandpa, the son and the grandsons or granddaughters. It is unreal how much bonding there is through the Packers,” Hale said. “When you look around when you go to other stadiums, you see how many Packers fans there are. There are an awful lot of Packers fans across the country.”
Hale stumbled into the beer business by accident.
On Sept. 15, 1963, the Chicago Bears were in town (and won 10-3), his wife was pregnant and he lived at an apartment near the field. Hale, a plumber until he retired in 2000, wandered over looking for a ticket. When he found none, he was approached by a vendor who asked if he wanted to try selling beer. Hale did, and never stopped.
“I made $8.05 the first game and that's how I got started,” Hale said. “Beer at that time was 35 cents a bottle, three for a dollar because you didn't want to make that nickel change.”
Not that Hale even made a nickel during the famous Ice Bowl on Dec. 31, 1967, when Bart Starr and the Packers beat the Cowboys on their way to a second Super Bowl title.
“We sold none,” Hale said. “We thought that we were going to sell a big bundle because it was a big game. We went to open them up, but you didn't even have a chance to pour it. It froze then and there. They didn't hardly sell any coffee either because it was just intensely cold.”Instead, Hale and the other vendors lingered where they picked up the beers because it was warmer. The game time temperature was 13 below zero with a wind chill of 46 below. “Periodically, we'd walk out and see the game,” Hale said. “People were huddled up and dressed for it. But it was unreal how that cold took care of all the food and liquor. People just huddled together. That was it.”
Now, Hale has quite a following in his section, and said he doesn't allow swearing or profanity. “It gets to be a family,” Hale said. “You know the people. You're not a stranger.”
Would Hale, who also works in concessions at the arena across the street, ever retire and leave Green Bay, where he watched stars from Bart to Brett? “I couldn't, I couldn't, I couldn't,” he said. “Go to Florida? I don't golf, so I can't go there. I don't know anybody there.”