
Mercury Marine is the creation of Karl Kiekheafer, a brilliant farm kid/engineer who guided the the company to major success. The company's signature black outboard motors are known the world over. They are the prefered engine of pleasure boaters, speed mavens, and Malay pirates. In 1955, Kiekheafer, flushed with success from the outboard motor business and carrying basket loads of cash decided to go south and dominate Nascar for awhile. In true Wisconsin/German fashion, he brought something new and unheard of to the sport - a highly organized, disciplined team and a sports marketing concept, all of which was new to NASCAR. Veteran drivers who were used to driving their cars to the track and were usually assisted by a hodgepodge pit crews were shocked by what they saw. Kiekhaefers team arrived at Daytona with car transports, matching uniforms, a team filled with groups of specialists and most important - highly detailed corporate sponsorship painted on the cars.
With Tim Flock at the wheel,The team entered 38 events. They scored 18 wins, 18 poles, 32 Top-10 finishes and won the first of two NASCAR championships. A year later, Kiekhaefer had six drivers win a combined 22 wins, 47 Top-10s, and 23 poles in their 64 races. The domination was so complete that other competitors began to accuse the Wisconsin team of cheating. It was all too easy for the Wisconsinites. One pit crew member was overheard to say, "(winning races)is like shooting goldfish in a paper cup".
"Kiekhaefer quit NASCAR in January of 1957 after battling Bill France, over accusations of cheating by the other competitors (though no rules infractions were found under NASCAR's close scrutiny), NASCAR changed the rules to Kiekhaefer's disadvantage, and he didn't want a backlash to affect Mercury sales after fans booed the team."
Here's a short list of "firsts" and other accomplishments -
The team was the first to use dry paper air filters, which are now standard equipment in today's cars.
Set a record lap of 140 mph at the Daytona Beach Road Course.
First major national sponsor to NASCAR (excluding automotive-related companies)
First to do scientific testing of the oil in his race car motors to see what was affecting the performance of his motors via contamination.
First professional team - The cars were professionally painted and detailed. Team members wore uniforms. At a time when most drivers drove their cars to the track, Kiekhaefer used the Mercury Marine box or "van" style trucks with the race cars sticking out the back due to their length. Kiekhaefer and his team came to Nascar, took it over,modernized it, then walked away. Veni, Vidi, Vici, indeed.
Pictured above are Team Kiekhaefer drivers on the white sands of Daytona.

















